Optical Department

“The Big Box shop offers One Hour Service, why should I wait”?

The most common problem we encounter is patients unhappy with glasses they had made elsewhere. High-quality eyewear can’t be delivered “fast-food” style.

At Goodrich Optical, we have Quality checks in place and hold our vendors to the highest standards. Unlike the big box stores and chain locations, we don’t own the lab so we can demand they meet our standards.

Quality eyewear requires knowledge, time and expertise.

We offer the largest selection of frames and lenses in the Greater Lansing area. Our Opticians personally select each frame we offer and take great care in our selection of frames.  We offer the latest in designer, top-quality eyewear, and sunglasses.

Our Eyewear Specialists can recommend the correct frames to properly compliment your facial characteristics while taking into consideration such things as your prescription and ocular needs as well as aesthetics and occupational requirement. Once your perfectly unique frame is chosen, our staff of Certified and Licensed Opticians will evaluate your lifestyle needs and occupational habits to ensure the best digital lens technology and optical performance options are recommended to meet all your unique needs. We will evaluate and obtain up to 14 different measurements required to customize your lenses to your frame selection.

We’ll match your frame with the latest in ophthalmic lens design to complete your perfect “look”. We carry an extraordinary collection of designer frames including Vera Wang, Ferragamo, Jimmy Choo, Casa Nova, Taxi, Roy Robson and many others.

The “Total Vision Solution” we provide may include a versatile ‘everyday’ pair of glasses, a glare-free professional pair specifically to improve computer comfort and work performance. Polarized prescription sunglasses designed to maintain good eye health by eliminating harmful ultraviolet damage as well as visual strain from blinding glare conditions.


At Goodrich Optical, you can expect:

  • Top Quality Eyewear and Lenses

  • Frame and Lens Guarantees

  • Hundreds of Eyeglass Frames to Choose From

  • Expertly Made to Your Exact Prescription

  • Friendly Staff

Quality glasses take a little extra time and expertise and can’t be made cheap.

Whether discussing the benefits of titanium, stainless steel, plastic and composite frame materials or discussing the advantages of anti-reflection coatings, high-index lenses, or the most advanced, High Definition Digital Progressive lens designs from companies like Varilux, Shamir, Hoya and Zeiss; Rest assured the Opticians at Goodrich Optical will provide you with their best recommendations for optimizing and expressing your unique personal style.

With over 110 years of combined experience, our family of Certified, Licensed and Lansing’s only Master Optician utilize that knowledge, in conjunction with the latest technology, to help you achieve your visual goals.