Optical Department

“The Big Box shop offers One Hour Service, why should I wait?”

The most common problem we encounter are patients unhappy with their glasses they had made at a Big Box shop. A high quality pair of eye glasses can’t be delivered in a “fast food” style.

At Goodrich Optical we have checks and balances in place because we hold our vendors to the highest standards. Unlike many big box shops, we don’t own the manufacturing or the lens labs so we are able to hold them accountable to our standards.

Quality glasses take a little extra time and expertise.2016-04-28 17.01.05

At Goodrich Optical, we offer the largest selection of frames and lenses in the Greater Lansing area. Come by our Optical and see the wide variety from which to choose. Our very own Opticians personally select each frame we display in our inventory. We take great care in making our selection of individual frames in order to offer you the latest renowned lines of designer, top quality eyewear and sunglasses.

Our Eyewear Specialists will recommend the correct frames that properly compliment your overall facial characteristics, taking into consideration such things as your prescription and ocular needs as well as aesthetics and occupational needs. Once your perfectly unique frame is chosen, our Opticians will evaluate your lifestyle needs and occupational habits to insure the best digital lens technology and options are recommended to satisfy all your visual needs.

We’ll match your frame with the latest in ophthalmic lens design to complete the perfect “look” for you. We carry an extraordinary collection of designer frames including Vera Wang, Ferragamo, Jimmy Choo, Casa Nova, Taxi, Carrera and many others.

The “Total Vision Solution” we provide may include a versatile everyday pair of glasses, a glare-free occupational pair of glasses specifically to improve computer comfort and work performance, and polarized prescription sunglasses designed to maintain good eye health by eliminating harmful ultraviolet sun damage as well as visual strain from blinding glare conditions.


At Goodrich Optical, you can expect:

  • Quality eyewear and lenses
  • Frame and Lens Guarantees
  • Hundreds of eyeglass frames in stock
  • Made expertly and exactly to your prescription
  • Friendly Staff

Quality eyeglasses take a little extra time and expertise, and can’t be made cheap.

Whether discussing the benefits of titanium, stainless steel, plastic and composite frame materials or discussing the advantages of anti-reflection, high index, polycarbonate, or the most advanced, HD Digital progressive lens designs from companies like Essilor, Varilux and Zeiss; Rest assured the Opticians at Goodrich Optical will provide you with their best recommendations for optimizing and expressing your unique personal style.

Quality eyewear is an important investment in your health and peace of mind. With an abundance of options available to choose from, it is nice to know the professionals at Goodrich Optical are available to help you choose the right eyewear for your lifestyle, budget and taste.

With over 110 years of combined experience, our family of Certified, Licensed and Master Opticians utilize that knowledge, in conjunction with the latest technology to help you achieve your visual goals.